Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. The post Local search industry optimistic about 2018 — but less likely to hire appeared first on Search Engine Land.
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Online video is becoming increasingly popular with every passing day. No one knows this better than Amy Schmittauer, the founder of Savvy Sexy Social and author of Vlog Like a Boss. For nearly a decade, Amy has been in the video content creation business, and it all began with a surprise gift for a friend’s wedding. Amy wanted to create something personal, meaningful surprising for her friend’s rehearsal dinner, so she made a video. When she saw the emotional impact her video had on all of the guests — not just her friend — the proverbial light bulb clicked on for Amy. She fell in love with the idea of making something that surprised people and drew a reaction from them. Although she knew little of video creation or editing, she dove in headfirst. With a bit of research and creativity, she saw the opportunity to teach others how to use video, especially businesses. For the next few years, she kept her full-time job and started a “side hustle” of helping businesses make videos to reach their customers and grow their platforms. On this episode of The Portfolio Life, Amy and I talk about how she knew it was time to have her own business, how she helped others see the value of video before everyone was doing it, and why being uncomfortable is necessary to achieving success as an entrepreneur. Show highlightsIn this episode, Amy and I discuss:
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If you can make a normal day look interesting on video you can do a lot!
Amy Schmittauer
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Amy on making the leap into entrepreneurship
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YouTube is extremely powerful if you know how to use it.
Amy Schmittauer
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Amy’s quick tricks to start blogging now
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What did Amy share on today’s show that will help you start or improve your vlogging? Share in the comments. Via https://goinswriter.com/amy-schmittauer/ Audiences are powerful for PPC. Here are five ways you can use them as part of your search campaign strategy. The post 5 Easy Ways to Improve Your PPC Campaigns with Audiences appeared first on Search Engine Journal. Via https://www.searchenginejournal.com/improve-ppc-campaigns-audiences/233337/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed%3A+searchenginejournal Will machine learning tools help us reverse engineer Google’s secret algorithm? But should we? The post Cracking Open Google’s Black Box with Machine Learning Tools by @DholakiyaPratik appeared first on Search Engine Journal. Via https://www.searchenginejournal.com/reverse-engineer-google-machine-learning-tools/233363/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed%3A+searchenginejournal Google's John Mueller offers an unexpected answer to a Webmaster Hangout question about whether a specific kind of structured data is essential to Local Search SEO. The post Google on Structured Data for Local SEO by @martinibuster appeared first on Search Engine Journal. Via https://www.searchenginejournal.com/geocoordinates-local-seo/233717/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed%3A+searchenginejournal Audiences are powerful for PPC. Here are five ways you can use them as part of your search campaign strategy. The post 5 Easy Ways to Improve Your PPC Campaigns with Audiences appeared first on Search Engine Journal. Via https://www.searchenginejournal.com/improve-ppc-campaigns-audiences/233337/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed%3A+searchenginejournal Will machine learning tools help us reverse engineer Google’s secret algorithm? But should we? The post Cracking Open Google’s Black Box with Machine Learning Tools by @DholakiyaPratik appeared first on Search Engine Journal. Via https://www.searchenginejournal.com/reverse-engineer-google-machine-learning-tools/233363/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed%3A+searchenginejournal Google's John Mueller offers an unexpected answer to a Webmaster Hangout question about whether a specific kind of structured data is essential to Local Search SEO. The post Google on Structured Data for Local SEO by @martinibuster appeared first on Search Engine Journal. Via https://www.searchenginejournal.com/geocoordinates-local-seo/233717/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed%3A+searchenginejournal Live Site Audit with Nitin Manchanda and Ross Tavendale Via https://www.youtube.com/watch?v=41SBeh0565I
Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. The post Searchmetrics wins important victory in patent infringement lawsuit appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. Via https://searchengineland.com/searchmetrics-wins-important-victory-in-patent-infringement-lawsuit-290267 |
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